are still saying it with flowers, although the UK lags behind the rest of Europe in annual per capita spend on flowers. There is a perennial debate regarding industry standards for flowers, as consumers have historically been confronted with confusing symbols of ethical quality. The Kenyan Flower Council which accounts for much of the imports into the UK, is governed by Fair Trade, which regulates the code of conduct for more than 1,000 farms in Kenya, although only about 25 large farms supply over 75% of KenyaÆs flower exports. Ever since its introduction to the flower industry in 1999, Fair Trade has done an excellent job of supporting more than 10,000 workers in developing nations, by setting ethical standards to improve working environments. However, in the intervening years the industry has grown considerably and the competitive landscape has evolved. In particular, fair trade initiatives tend to work best in highly fragmented industries such as fruits and vegetables, which are crowded with numerous small producers, but less well in more consolidated industries, such as the flower industry. This is because fair trade initiatives can benefit larger organisations disproportionately, thus effectively disadvantaging the development of smaller producers within the competitive environment. Fair Flowers Fair Plants (FFP) is a European initiative which addresses historic shortcomings by creating a level playing field for all producers by setting uniform, global standards. One of the unique features of FFP is its emphasis on auditing the entire supply chain to regulate the use of pesticides, land, energy and the working environment. Furthermore, it also offers flexibility to florists to source their produce either from flower auctions or directly, through FFP compliant growers. This latter approach guarantees fresher floral produce, reduced wastage and a happier customer (key!). In the longer term, FFPÆs aim is to unify all existing standards to make it simple for growers, traders and consumers. As in all free markets, if there is demonstrable consumer demand then that will stimulate growth in supply. If no-one wants FFP-accredited flowers, then they simply wonÆt be grown. It is estimated that 18.1 million Fair Trade stems were sold in the UK in 2005 so there are clearly people willing to buy ethically-sourced flowers. The challenge for FFP is to get into the national consciousness when Fair Trade is already the de facto standard in most peoplesÆ minds. One thing
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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